what is a good bounce rate
The bounce rate in our campaign is 44%. I am new to advertising on Google. I understand one would always want to bring the rate down but I am not sure if this is a good starting point of if we are off to a bad start.
Is there a standard average or a report that shows successful CTR percentages?
Re: what is a good bounce rate[ Edited ]
May 2014 - last edited May 2014
In Adwords we prefer a different metric "conversion rate" , which represents the interaction with users who land on your page.
This is a much accurate metric to measure the effectiveness of your campaign,
Now; think of this example: you have only one landing page. An excellent one. 50% of the users who land on the page to fill in a "contact us" form. (In Adwords terminology a conversion rate of 50%). However, the bounce rate is 100%. (All users who land on the page - those who convert and those who do not- abandon it -there is no other page to visit) - would you consider this as a successful campaign?
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