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what is a good bounce rate

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# 1
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The bounce rate in our campaign is 44%. I am new to advertising on Google. I understand one would always want to bring the rate down but I am not sure if this is a good starting point of if we are off to a bad start.

Is there a standard average or a report that shows successful CTR percentages?

 

thanks

1 Expert replyverified_user
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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: what is a good bounce rate

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello ;

In Adwords we prefer  a different metric "conversion rate" , which represents  the interaction with  users who land on your page.

 

This is a much accurate metric to measure the effectiveness of your campaign,

 

Now; think of this example: you have only one landing page. An excellent one. 50% of the users who  land on the page to fill in a "contact us"  form. (In Adwords terminology a conversion rate of 50%).  However, the bounce rate is 100%. (All users who land on the page - those who convert and those who do not-  abandon it -there is no other page to visit) - would you consider  this as a successful campaign?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: what is a good bounce rate

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello ;

In Adwords we prefer  a different metric "conversion rate" , which represents  the interaction with  users who land on your page.

 

This is a much accurate metric to measure the effectiveness of your campaign,

 

Now; think of this example: you have only one landing page. An excellent one. 50% of the users who  land on the page to fill in a "contact us"  form. (In Adwords terminology a conversion rate of 50%).  However, the bounce rate is 100%. (All users who land on the page - those who convert and those who do not-  abandon it -there is no other page to visit) - would you consider  this as a successful campaign?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’