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what is a good bounce rate

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# 1
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The bounce rate in our campaign is 44%. I am new to advertising on Google. I understand one would always want to bring the rate down but I am not sure if this is a good starting point of if we are off to a bad start.

Is there a standard average or a report that shows successful CTR percentages?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: what is a good bounce rate

[ Edited ]
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# 2
Top Contributor

Hello ;

In Adwords we prefer  a different metric "conversion rate" , which represents  the interaction with  users who land on your page.


This is a much accurate metric to measure the effectiveness of your campaign,


Now; think of this example: you have only one landing page. An excellent one. 50% of the users who  land on the page to fill in a "contact us"  form. (In Adwords terminology a conversion rate of 50%).  However, the bounce rate is 100%. (All users who land on the page - those who convert and those who do not-  abandon it -there is no other page to visit) - would you consider  this as a successful campaign?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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