variation of google adowrd and analytics
Re: variation of google adowrd and analytics
Have a look at this post to see possible reasons: https://www.en.adwords-community.com/t5/User-Articles/Clicks-vs-Visits-Data-Discrepancies-Between-An...
If you're looking at clicks (not visits) in Analytics, possible reasons the number of clicks there might be lower than in adwords:
- not every landing page on your website has the (correct) analytics code
- visitors are leaving the landing page before the analytics code had the chance to load