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variation of google adowrd and analytics

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

why my google analytics track less click while my adowrd show me more click.

 

for example in adword approx 3609 and in my google analytic show me 2596 click.

why this will happen and any solution for this

Re: variation of google adowrd and analytics

Badged Google Partner
# 2
Badged Google Partner

Hi Sachin,

 

Have a look at this post to see possible reasons: https://www.en.adwords-community.com/t5/User-Articles/Clicks-vs-Visits-Data-Discrepancies-Between-An...

 

If you're looking at clicks (not visits) in Analytics, possible reasons the number of clicks there might be lower than in adwords:

  • not every landing page on your website has the (correct) analytics code
  • visitors are leaving the landing page before the analytics code had the chance to load