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vCPM strategy losing out to max clicks on display network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have an experiment setup for our display network/remarketing campaign currently, testing vCPM against max clicks. vCPM is more cost effective (3 weeks in), but is just so far behind on number of impressions. I have the max CPM set to $20, so I feel there's plenty of room for them to run.

 

Thoughts? Goal here is to get as many impressions as possible. I don't care about clicks for this campaign. Original = max clicks, experiment = vCPM

Screenshot_from_2017-06-20_16-20-27

 

1 Expert replyverified_user

vCPM strategy losing out to max clicks on display network

Community Manager
# 2
Community Manager

Hi Pat,

 

Thanks for reaching out to the AdWords Community.

 

We apologize for our delay in responding to your question. If you're still encountering the above mentioned issue, please let us know. We'd be more than happy to look into this right away.

 

Thanks again for your patience, we look forward to hearing back.

 

Best,

Bhargavi