Have a customer who absolutely wants to be able to see which campiagn (or actually which first click-source at all) finally led to a goal completion.
We´ve been discussing the Multi-Channel Funnels report in Analytics, but it has its disadvantages, like the 30 day cookie duration.
We have also discussed using utm_nooverride, at least for AdWords-campaigns, and perhaps even others.
Any ideas on pros and cons for that?
Is it still supported?
Does it work with auto-tagging?
I haven't been able to find utm_nooverride in any of the analytics docs anymore.
What about using the Adwords search funnels. That should enable you to answer the question better: