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use experiments to test lowering the budget for a certain ad group

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# 1
Visitor ✭ ✭ ✭

Hi,

 

I want  to test lowering the bid for a certain ad group. I set up an experiment and the control group. But with regards to the experimental group, what shall I do? Shall I copy the same ad Group and change the bid for the test?

There will be duplication is that ok?

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Accepted by topic author Rana g
September 2015

Re: use experiments to test lowering the budget for a certain ad group

Top Contributor
# 2
Top Contributor

Hi Rana, when you set up the Experiment you'll specify a split between the Control and Experiment Groups so that AdWords only shows one set of Ads at any one time, there's no duplication to worry about.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: use experiments to test lowering the budget for a certain ad group

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
so Shall I copy the same ad Group and change the bid for the test?

Re: use experiments to test lowering the budget for a certain ad group

Top Contributor
# 4
Top Contributor

Hi Rana, if you haven't set up a Campaign Experiment before I'd actually recommend you follow the guidance here from the help files:

 

https://support.google.com/adwords/answer/2375383

 

In fact, if you're only testing Keyword CPCs, you don't need to copy anything as Experiments can apply a bid modifier at the Keyword level just using your existing Group structure.  The page above details how to do this (it's about half way down the page under "Making experimental bid changes to Keywords").

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: use experiments to test lowering the budget for a certain ad group

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Actually I want to test a different bid for a certain ad group so what should I do?

Re: use experiments to test lowering the budget for a certain ad group

Top Contributor
# 6
Top Contributor

Hi Rana,

 

The process for testing Ad Group bids is outlined in the same document I linked to above, under "Making experimental bid changes to Ad Groups".

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits