the ™ and ® symbols
How do I insert the ™ and ® symbols into my ads? I am hoping that including the symbols will improve my CTR but will they negatively affect my impressions since people won't be including the symbols in their queries?
Re: the ™ and ® symbols
It's hard to tell. The symbols won't appear in bold if people don't include the symbol in their search query. That in itself will not negatively affect your impressions. If the ad gets a better CTR than your current ads, you will likely get more impressions due to an improved QS.
Best of Luck!