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tech support campaign getting impressions but nor getting clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

                

                     From past two days i getting impressions but not cliks for my tech support campaign.But initial days iam got a lot of calls but from past 3 days iam unable to get clicks but i got impressions.so any one of you help me out for this issue.I need to get clicks.To day  i got 80 clicks out of 1999 impressions and maximun number of my keywordshaving a quality score 7 and 8 and my avg position is 2.3.so i dont know what happened  exaclty but something is going wrong.

Re: tech support campaign getting impressions but nor getting clicks

[ Edited ]
Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Kalyan,

In terms of numbers, apparently there's nothing wrong with your campaign.

You have 4% Avg. CTR wich is good for non branded campaigns (I assume that's the case), and your quality score also looks good.

In general, if you want more clicks, you should review ad copy and ultimately you'll need to bid higher on some of the keywords .

But, I wouldn't say you have a "problem" at this stage. Of course, all campaigns can, and should, be optimized over time. This seems to be the case here.

Diogo