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sudden drop in conversion

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

We get a steady 200 or so clicks for our charity's daily google grant spend and this has gone up, if anything, over time. So that tells me the ads are performing ok.

 

But a few weeks ago I had a steady 10 people per day signing up to our mailing list, and suddenly it's 3-6. I can't understand those statistics. 

 

Our grant has been going just over two months. Is this a known phenomenon? - something to do with the ads showing to the same people perhaps?

 

thanks

Re: sudden drop in conversion

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Its difficult to predict without reviewing awords account. Some of the reason might be - getting low quality clicks or clicks on poor keywords/ads.. or , your competitors might have increased ... So try to review your traffic quality and you may find a solution.