sudden drop in conversion[ Edited ]
October 2015 - last edited October 2015
We get a steady 200 or so clicks for our charity's daily google grant spend and this has gone up, if anything, over time. So that tells me the ads are performing ok.
But a few weeks ago I had a steady 10 people per day signing up to our mailing list, and suddenly it's 3-6. I can't understand those statistics.
Our grant has been going just over two months. Is this a known phenomenon? - something to do with the ads showing to the same people perhaps?
Re: sudden drop in conversion