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structure campaigns and adgroups for a website

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello dear mates,

 

please, searching for an idea how to best structure the adwords account for a website that provide two services: you can either borrow money or invest money.

 

this is an example site: http://www.zopa.com

 

I need to create both search and content structure..

 

Should I make 4 campaigns? two campaigns(search and content)for investing money and other two for to borrow money? this would give me a sense and good control of campaigns becasue investing money will have monthly budget 1000 and borrowing money 3000 euros.

 

But where i stucked is how to group ad groups? i have simply no idea how to divide ad groups.

 

I will appreciate any help and i am thankful already.

 

Have a nice day

 

1 Expert replyverified_user

Re: structure campaigns and adgroups for a website

Top Contributor
# 2
Top Contributor
Hi Mayo.
That's actually exactly how I'd structure my account if I were in your shoes.
Your ad groups should be structured by THEME. That's completely up to you though. Here's a great article on how to structure your adgroups from the help center.

Finally, please make sure that you read this policy article before you continue. It's quite important that you understand that.
https://support.google.com/adwordspolicy/answer/1314225?hl=en

Hope that helps.
Dave

Re: structure campaigns and adgroups for a website

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Dave, thanks a lot for your reply and time. Yeah, I did not see any other way(for now) how to structure it in order to understand overall account well. Very appreciate your reply and with pleasure I added you to my g plus circles