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should we have one ad group banner size

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to know can we have one ad group per banner size 

 

Eg. for  1 ad group I want to create banner ad 360*250 and in other ad group I want to create banner ad 728*90

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Accepted by topic author Prosean I
April 2016

Re: should we have one ad group banner size

Top Contributor
# 2
Top Contributor
Hi there;
Well... Ideally, yes, because the larger the banner the higher the CPC, and the bid applies to all the banners within an ad-group. (a large banner occupies more ad units than a small one. An ad unit is the size of a text)
Practically, this is a labor intensive task. I break them into 5 ad-groups: text, small, mid size, large, extra large.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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