AdWords
1.7K members online now
1.7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

should we have one ad group banner size

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to know can we have one ad group per banner size 

 

Eg. for  1 ad group I want to create banner ad 360*250 and in other ad group I want to create banner ad 728*90

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Prosean I
April 2016

Re: should we have one ad group banner size

Top Contributor
# 2
Top Contributor
Hi there;
Well... Ideally, yes, because the larger the banner the higher the CPC, and the bid applies to all the banners within an ad-group. (a large banner occupies more ad units than a small one. An ad unit is the size of a text)
Practically, this is a labor intensive task. I break them into 5 ad-groups: text, small, mid size, large, extra large.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Prosean I
April 2016

Re: should we have one ad group banner size

Top Contributor
# 2
Top Contributor
Hi there;
Well... Ideally, yes, because the larger the banner the higher the CPC, and the bid applies to all the banners within an ad-group. (a large banner occupies more ad units than a small one. An ad unit is the size of a text)
Practically, this is a labor intensive task. I break them into 5 ad-groups: text, small, mid size, large, extra large.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’