shall I pause keywords with low google quality score?
I wonder whether I should pause keywords with low google quality score. Conversions happen rarely so I don't have enough data about conversions. ctr is very high, maybe because of the industry of my business (law firm). How many impressions/clicks should I wait? ctr of keywords with low google quality score is about 7% on average. Any advice? Without changing landing page or ads, can a keyword marked 3 get high google quality scores if the ctr is very high?