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shall I pause keywords with low google quality score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi! 

I wonder whether I should pause keywords with low google quality score. Conversions happen rarely so I don't have enough data about conversions. ctr is very high, maybe because of the industry of my business (law firm). How many impressions/clicks should I wait? ctr of keywords with low google quality score is about 7% on average. Any advice? Without changing landing page or ads, can a keyword marked 3 get high google quality scores if the ctr is very high? 

Best regards,

Mirco

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author mirco d
January 2017

shall I pause keywords with low google quality score?

Top Contributor
# 2
Top Contributor

If you had enough impressions: (at least 1000),  low QS, and most importantly: Raley convert - remove.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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