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shall I pause keywords with low google quality score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi! 

I wonder whether I should pause keywords with low google quality score. Conversions happen rarely so I don't have enough data about conversions. ctr is very high, maybe because of the industry of my business (law firm). How many impressions/clicks should I wait? ctr of keywords with low google quality score is about 7% on average. Any advice? Without changing landing page or ads, can a keyword marked 3 get high google quality scores if the ctr is very high? 

Best regards,

Mirco

 

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Accepted by topic author mirco d
January 2017

shall I pause keywords with low google quality score?

Top Contributor
# 2
Top Contributor

If you had enough impressions: (at least 1000),  low QS, and most importantly: Raley convert - remove.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author mirco d
January 2017

shall I pause keywords with low google quality score?

Top Contributor
# 2
Top Contributor

If you had enough impressions: (at least 1000),  low QS, and most importantly: Raley convert - remove.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’