AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.4K members online now
5.4K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

search network keywords

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Is it a good strategy to keep a keyword despite low search volume but a very good quality score in search network? If the particular keyword is not generating any clicks despite a good QS, what strategy should be adopted?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: search network keywords

Top Contributor
# 2
Top Contributor
Hi Kapil,

You can find your answers in similar thread :-

https://www.en.adwords-community.com/t5/Community-lounge/Low-search-volume-keywords-are-helpful-or-n...

https://www.en.adwords-community.com/t5/Improve-results/Do-Low-Volume-Keywords-Affect-my-Overall-CTR...
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: search network keywords

Top Contributor
# 2
Top Contributor
Hi Kapil,

You can find your answers in similar thread :-

https://www.en.adwords-community.com/t5/Community-lounge/Low-search-volume-keywords-are-helpful-or-n...

https://www.en.adwords-community.com/t5/Improve-results/Do-Low-Volume-Keywords-Affect-my-Overall-CTR...
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: search network keywords

Top Contributor
# 3
Top Contributor

Hi Kapil,

 

In my opinion, keywords with a good quality score definitely contribute to the overall account Quality Score in total.

 

However, if keywords with LSV are in the account for a longer period of time and are not drawing any impressions, clicks etc...so ideally you should be looking for some other option and keyword variations which might bring relevant traffic and leads/sales for you because I am assuming your ultimate goal is to catch higher conversions for the account. That's my understanding.

 

Pankaj