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search companion marketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Everyone,

 

Can anyone tell me what is the search companion marketing and how does it works?

 

Thanks,

Roshan

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Roshan M
September 2015

Re: search companion marketing

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Roshan,

Search companion marketing was effectively basically search remarketing - it would allow advertisers to show display ads to people who had previously searched for relevant terms. This feature is no longer available, though. Instead, you may want to look into display select keywords which is what replaced SCM. It's a similar principle - your ads are able to people who are determined to be highly relevant to your keywords based upon previous behaviors.

Hope this helps!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Roshan M
September 2015

Re: search companion marketing

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Roshan,

Search companion marketing was effectively basically search remarketing - it would allow advertisers to show display ads to people who had previously searched for relevant terms. This feature is no longer available, though. Instead, you may want to look into display select keywords which is what replaced SCM. It's a similar principle - your ads are able to people who are determined to be highly relevant to your keywords based upon previous behaviors.

Hope this helps!