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relative ctr of display campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

my relative CTR was added to the display campaign, however there is no value untill now. why? could someone please tell me..... thanks!

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author huili
September 2015

Re: relative ctr of display campaign

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Huili,

Welcome to AdWords Community.

Relative CTR is actually CTR comparison between your competitors and your ad on same placement.

Calculation for relative CTR is Your Campaign CTR divided by CTR of your competitors CTR for Same Placement.

Relative CTR above 1x tells that your campaign CTR is better than other competitors.

In your case it might be because of not sufficient data to show your relative CTR, wait for some time to get more data.

Thanks,
Aravindhu.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author huili
September 2015

Re: relative ctr of display campaign

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Huili,

Welcome to AdWords Community.

Relative CTR is actually CTR comparison between your competitors and your ad on same placement.

Calculation for relative CTR is Your Campaign CTR divided by CTR of your competitors CTR for Same Placement.

Relative CTR above 1x tells that your campaign CTR is better than other competitors.

In your case it might be because of not sufficient data to show your relative CTR, wait for some time to get more data.

Thanks,
Aravindhu.

Re: relative ctr of display campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thanks, i will wait for the apperance of relative CTR

Re: relative ctr of display campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
your are right, the relative ctr has shown from 1.7 to 2.1 this week. thanks alot