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regarding CPA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

)If you had a client that had a target CPA of $100, but their current CPA is over $200. What steps would you take to bring the CPA closer to the target without reducing the cost? Please be specific.

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Subhadra M
September 2015

Re: regarding CPA

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Subhadra,

You can start by:

- removing non-converting keywords
- adding in negative keywords
- reducing bids of keywords that have a high CPA
- checking the landing pages to make sure they are the most relevant / most likely to lead to a conversion
- check mobile settings to see if the CPA is higher or lower than on desktops
- check location settings, are there locations that convert at a lower CPA than others?
- check ad scheduling, are there particular hours of day that convert at a higher CPA?

These are just a few starting points, but should help you reduce the CPA. Some of them will lead to a reduction in spend, so you would then need to reinvest this saved money on terms that convert below the $100 CPA in order to maintain the same level of spend.

Hope that helps!

Thanks

Kate

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Subhadra M
September 2015

Re: regarding CPA

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Subhadra,

You can start by:

- removing non-converting keywords
- adding in negative keywords
- reducing bids of keywords that have a high CPA
- checking the landing pages to make sure they are the most relevant / most likely to lead to a conversion
- check mobile settings to see if the CPA is higher or lower than on desktops
- check location settings, are there locations that convert at a lower CPA than others?
- check ad scheduling, are there particular hours of day that convert at a higher CPA?

These are just a few starting points, but should help you reduce the CPA. Some of them will lead to a reduction in spend, so you would then need to reinvest this saved money on terms that convert below the $100 CPA in order to maintain the same level of spend.

Hope that helps!

Thanks

Kate

Re: regarding CPA

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Kate w.