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reasons for Sudden decrease in no. of conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm having a adwords account which promotes food supplements. in the month starting we saw good no. of conversions. some there were upto 10 sales per day. but suddenly our adwords account performance was decreased. it is not even yielding single conversion. what can be reasons of this sudden drop. can some help me sort it out.


Thank you


1 Expert replyverified_user

Re: reasons for Sudden decrease in no. of conversions

Top Contributor
# 2
Top Contributor

Hi Mahesh, there could be lots of reasons.  Firstly, can you provide us with some more information?


1.  Has your number of impressions/clicks decreased?

2.  How has your Ad average position changed over time?

3.  Has your budget changed at all?

4.  Have you made any changes to your website?

5.  Has your CPC changed over time?

6.  Have you made any other changes to your Account, e.g scheduling, location targeting, bid strategy, etc.?


The answers to 1, 2 and 5 can easily be seen by selecting a date range that covers from when your Account was successful to today, then chosing the appropriate metric from the options above the graph.



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Re: reasons for Sudden decrease in no. of conversions

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
I think, might be problem is in your landing page..
Please check the change history of your landing page because it is not even yielding single conversions means no conversions in last few days. Conclusion is your webpage/landing page is not working well. Please check conversion process.