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rank share and budget share

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# 1
Participant ✭ ✭ ✭

Hi

 

I wonder how the reporting of Lost IS rank & Lost IS budget play with each other.

More specifically:

if I have a campaign that has lost IS due to budget at 50% AND lost IS due to rank at 25%,

does that mean:

 

a) of the 50% of impressions I had budget enough to show for, I also lost 25% due to low to rank (i.e. my total IS was actually only 37,5%)

or

b) the 25% lost due to rank overlap with the 50% lost due to budget so that my actual share was 50%, but could have been 50% had I only had enough budget

 

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Accepted by topic author David_Precisera
December 2015

Re: rank share and budget share

Top Contributor
# 2
Top Contributor
Hi David,

IS Lost due to rank is defined as auctions you entered but did not get an impression. Once your budget has run, you can't enter any more auctions. It's my understanding the number do not overlap.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: rank share and budget share

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi

You´re probably right. That´s why they don´t show Rank Share data on ad group level if you have been limited by budget.