AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

5.2K members online now
5.2K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

"only showing ad word occasionally because of budget"?

Not applicable
# 1
Not applicable

My keyword statuses have almost all changed to this status. I have recently increased my daily butget by 50% (to $30/day) but I have also added a lot more ad groups and a lot of new keywords. Does adding a ton of new keywords end up diluting the value of each one too much at some point? Is it bad to have all the kewords saying they are not showing (or showing only occasionally)? What should I be doing? And how do I test the new keywords if I can't add a bunch? Help! :-)

1 Expert replyverified_user

Re: "only showing ad word occasionally because of budget"?

Top Contributor
# 2
Top Contributor
What's your CPC bid on those keywords? If it is a significant portion of your daily budget, Google can't show your ad without risking exceeding the 20% per day over-delivery.

Let's say your CPC bid is $10 with a daily budget of $30. In order to show your ad for that keyword, they could reasonably show the ad 4 times at once. If all 4 click, you have exceeded the over-delivery of 20%.

Best of Luck!

petebardo -- Deadhead doing AdWords