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"Keyword City City Area" Search Term

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# 1
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When I look at the search term report for a few of my clients i see that "[keyword] [City] [City] Area" is a popular term with a main keyword, followed by the city two times and "Area". This seems like an unnatural search term so I'm wondering if its spam searches. Any thoughts? Thanks!

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Accepted by JimVaillancourt (Rising Star)
July 2016

Re: "Keyword City City Area" Search Term

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# 2
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@Stephan B

I'm willing to bet when you segment by network you'll find it's all labeled "Search partners."  If so, it's most likely coming from a site where a search isn't really being performed, but rather a user is clicking on a category.  When the category page loads, the site performs a pre-programmed search for that page so it can serve search ads instead of display.

 

It's real traffic, but they technically did not perform the search.

 

 

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Marked as Best Answer.
Solution
Accepted by JimVaillancourt (Rising Star)
July 2016

Re: "Keyword City City Area" Search Term

[ Edited ]
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# 2
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@Stephan B

I'm willing to bet when you segment by network you'll find it's all labeled "Search partners."  If so, it's most likely coming from a site where a search isn't really being performed, but rather a user is clicking on a category.  When the category page loads, the site performs a pre-programmed search for that page so it can serve search ads instead of display.

 

It's real traffic, but they technically did not perform the search.

 

 

Re: "Keyword City City Area" Search Term

Rising Star
# 3
Rising Star
I agree with David. In Australia whenever we see such un-natural queries, they are usually related to categories at Gumtree.com, a major search partner.