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"Another targeting method" in display network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I am running Display Network only - All features campaigns, I am using keywords targeting and when I am seeing results, I have only 11% traffic through display keywords and the rest through some "another targeting method". In google analytics, first is marked as "content targeting" and the rest as "automatic matching". Bounce rate of the first targeting is around 50% and the other is over 90%. How can I disable this "another targeting method"? Thanks!

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: "Another targeting method" in display network

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Milena,
Please check below post @ https://www.en.advertisercommunity.com/t5/AdWords-Tracking-and-Reporting/What-is-another-targeting-m...

Here you will find why you are seeing 'another targeting method' and how you can remove that.

Thanks

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: "Another targeting method" in display network

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Milena,
Please check below post @ https://www.en.advertisercommunity.com/t5/AdWords-Tracking-and-Reporting/What-is-another-targeting-m...

Here you will find why you are seeing 'another targeting method' and how you can remove that.

Thanks

Re: "Another targeting method" in display network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Oh, found it. Thanks, this will improve our performance a lot. Milena