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"AdWords System" made many changes to bid strategies automatically

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# 1
Follower ✭ ☆ ☆

Hello,

in the past days "AdWords System" made many changes in our account. Any Idea why?

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2 Expert replyverified_user

"AdWords System" made many changes to bid strategies automatically

Top Contributor
# 2
Top Contributor

Hi @German Neuroscience Center D,

 

Please be advised that a significant number of bid strategy display names have recently been changed by the AdWords System. It does not have practical ramifications since it only impacts the names.

 

Best,

Lakatos

Re: "AdWords System" made many changes to bid strategies automatically

[ Edited ]
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# 3
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Dear @Lakatos,

thanks for the fast reply.

If it is only renaming, why are different campaigns changed to different bid strategies?

 

Adwords changed some campaigns from "Automatic bidding" to "Maximize clicks", others to "Manual CPC".

 

We never used "Automatic bidding". All our campaigns were and should be "Manual CPC, Enable Enhanced CPC". There should be no differences between campaigns.

"AdWords System" made many changes to bid strategies automatically

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi,

 

I've seen those changes too with my Adwords campaign (from "Automatic bidding" to "Maximize clicks"). It doesn't make any sense! Why would Google do such a thing?
Our metrics (CPA, Conv. value...) have been fluctuating drastically since then so I'm really suspicious about this and don't believe in a simple "renaming". Any clue?

 

Thanks,

 

Cecilien

"AdWords System" made many changes to bid strategies automatically

Re: "AdWords System" made many changes to bid strategies automatically

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# 6
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Dear @Celebird,

thanks for the links."Automatic bidding is now Maximize Clicks"

 

In this case there must be really something wrong.

 

We never used "Automatic bidding". All campaigns are on "Manual CPC, Enable Enhanced CPC"

 

Does that mean that Google made wrong changes to our account?

"AdWords System" made many changes to bid strategies automatically

Top Contributor
# 7
Top Contributor

first, you're welcome.

the best likely course would be to contact google directly --
weekdays, during normal business-hours, is usually best.

 

"AdWords System" made many changes to bid strategies automatically

Top Contributor
# 8
Top Contributor

Also consider entry #5 posted by @Daniela P, in the thread linked-to below. (She spoke to them.)

 

***   AdWords System Automatically Changed Bid Strategies    ***

https://www.en.advertisercommunity.com/t5/Advanced-Features/AdWords-System-Automatically-Changed-Bid...