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phrase match modifier

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# 1
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if add a keyword in phrase match as "Loyalty +Program +India", what does it actually mean?

1 Expert replyverified_user

Re: phrase match modifier

Rising Star
# 2
Rising Star

Good morning.


If you use quotes around a keyword, that makes it a Phrase Match keyword. In that case, I assume the AdWords system will ignore the + marks (as it does most punctuation) and will try to match your keyword with searches for "loyalty program india" when it can.


Trying to "mix" match types in a keyword can produce unusual results, though, and not always good ones, so it's not generally recommended.


Hope that helps!

Google AdWords Top Contributor