phone calls and query form conversions
I have some confusions in my mind about google call forwarding conversions and query form conversions. In my call forwarding settings i have marked count phone calls as conversions. So, so every time i get a call it shows 1 converted click, 1 conversion and 1 phone call in phone call section. But few times i see it shows the data for some particular dates in that way :- 1 converted click, 1 conversion and 2/3 phone call in phone call section. So, what does it mean is there a particular user have called me more than 1 time. If he called me 2/3 times then it should also increase the number of conversions as i have marked count every call as conversion in call extension settings.
Moreover, it also increases my doubt when i get conversions from filling the query form. Because there i get confused by seeing the conversion matrices as there i get data in conversion matrices from query form conversion and phone call conversion and data shows something like that 2 converted clicks, 3 conversions and 2 phone calls. What does it mean ?. How many conversions i got from query forms and how many form phone calls.
Kindly guide me on above mentioned two instances.
Waiting for your replies guys....
Have a good day ahead.
Re: phone calls and query form conversions
Few things to understand here that if you have enabled call as a conversion, then only those calls will be treated as conversions where you have specified some minimum time period. Otherwise the call will be recorded, but a conversion will not count.
Similarly, there is a difference between converted clicks (1-per-click) and conversions (many-per-click). Also what conversion count you have set i.e. all or unique.
So depending upon all these permutations and combinations, there is a possibility of data discrepancies in terms of Conversion being tracked.
You can find more details around conversions here: https://support.google.com/adwords/answer/1722054?hl=en