Re: page rank
I think you are asking for ad rank improvement for your keywords. In order to improve the ad rank of keywords you need to bid high for your keywords and your keywords should have good quality score. Google calculate Ad Rank as
Ad Rank= Keywords bid x Quality score, higher will be both better be will be ad rank.
You can check the avergae position of your keywords at avg position column at keywords tab. You can also check how much you need to bid for top postion (1-3 position), for this click on keywords tab and then click on column and then at Attributes click add on Est top page bid and then apply. This gives you an estimate how much you need to bid for top position in first page.
Most welcome to Adwords Community.
Ad position/page rank is determined by your Ad Rank in the auction. Your Ad Rank depends on your bid and your Quality Score.
If you're using the CPC (cost-per-click) method, your bid is how much you want to pay for a single click on your ad.
Your Quality Score is a measure of how relevant your keyword is to your ad text and to what a user is searching for.
If you want to improve your ad position then you can raise the bid and can do some work on your Quality Score too.
Auction is the most important thing and it uses both quality and bids to determine your ad's position.
So even if your competition bids higher than you, you can still win a higher position -- at a lower price -- with highly relevant keywords and ads
To check the First page bid estimation you can use First page bid estimate option.
First page bid estimates:
The estimated first page bid (Est. first page bid) amount approximates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when a search query exactly matches your keyword. This estimate is based on the Quality Score and current advertiser competition for that keyword.
To see first page bid estimates for your keywords, find the "Est. first page bid" column in your keywords table.
Go to Keywords tab >> Columns button >>Customize columns >>Attributes >>add Est. first page bid >> Save.
For better understanding you can visit below link:
Understanding ad position:
Get your ads to show on the first page:
Hope it will help you!
Re: page rank
Welcome To Our Growing Community,
Oh, Are you referring to Ad Rank Sir? Page Rank is for the organic search or the unpaid listing.
Let us define the formula of Ad Rank.
Ad Rank = Quality Score x Maximum Bid
In order to increase the ad rank, you can improve your Quality Score & set your bid competitively.
Here are some articles to guide you:
I hope you can explore one step at a time!