AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.1K members online now
4.1K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

online CS courses on, results not satisfactory

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Been running the campaign last about 4 months. The clicks are not resulting in enquiries through filling of online form or direct emails. Pl advice

Re: online CS courses on, results not satisfactory

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello Satya,


There can be many reasons why you might not be getting a good return on investment. Here are a couple of general suggestions:


  • Make sure you are bidding on high buyer's Intent keywords (make sure you are using negative keywords)
  • Make sure your ad copy is relevant to your landing page
  • Make sure your landing pages have a clear and easy to find call to action
  • Make sure you have conversion tracking installed (You'll be able to see first click and last click AdWords conversion)