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online CS courses on www.mypalonline.com, results not satisfactory

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Been running the campaign last about 4 months. The clicks are not resulting in enquiries through filling of online form or direct emails. Pl advice

Re: online CS courses on www.mypalonline.com, results not satisfactory

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello Satya,

 

There can be many reasons why you might not be getting a good return on investment. Here are a couple of general suggestions:

 

  • Make sure you are bidding on high buyer's Intent keywords (make sure you are using negative keywords)
  • Make sure your ad copy is relevant to your landing page
  • Make sure your landing pages have a clear and easy to find call to action
  • Make sure you have conversion tracking installed (You'll be able to see first click and last click AdWords conversion)