Re: negative keywords[ Edited ]
September 2013 - last edited September 2013
I don't know if its going to be perfect definition, I will say negative keywords are the keywords which helps to stop unwanted queries & improve campaign performance. I would like you to read article on negative keywords which includes lot of info(I feel so). Please go thorough the article and come up with doubts and specific questions if any.
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Re: negative keywords
Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment (ROI). When you add terms as negative keywords (available for "Search Network only" and "Search & Display Networks" campaigns) or as keyword exclusions (for "Display Network only" campaigns), your ad won't show to people searching for those terms or visiting sites that contain those terms.