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negative keywords list for tour and travel

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My site is visitnorthcyprustours.com/ & for it I have created a landing page i.e. visitnorthcyprustours.com/northcyprus

1 Expert replyverified_user

Re: negative keywords list for tour and travel

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

Negative keywords are those key phrases on which you don't want your ad to be displayed when someone search for those terms.

 

You can better get the idea of negative keywords using Search Terms Report from your selected keywords for which you are running Google ads.

 

There's an informative article from Valued Member Neha on how to select negative keywords:

 

https://www.en.adwords-community.com/t5/User-Articles/Negative-Keywords-As-Important-as-Positive-Key...

 

Hope that helps!

Pankaj