AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.3K members online now
2.3K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

negative bid adjustments on ad schedule for night time

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have -90% negative bid adjustments on ad schedule for night time from midnight to 7am daily.

When should we be expecting traffic to resume in the morning? We are in dumpster rental niche.


Also seems as our ads are receiving impressions every other day - Google respond on that is often ( your ads show entirely depends on people searching for KW within your targeted area.). Dumpster market is fairly competitive so that does not make too much sense.


Not sure if above two scenarios are connected but would love to hear from other people that are in the same niche or very competitive market and would be also receiving impression every other day?


1 Expert replyverified_user

Re: negative bid adjustments on ad schedule for night time

Top Contributor
# 2
Top Contributor

Hey Matthew, 


Your campaigns should resume to normal bids at 07:01 although you should assume Google may take a minute or two to adjust the bid. Also please make sure you are aware of your accounts time-zone when making ad schedule mid modifications. 


Regarding the amount of impressions in a niche market it's typical to discover that certain days are much better performing then others - this may be related somehow to the industry or the type of people who work in your industry (ie. teachers typically cannot search their computers until after 15:00 when classes have ended). 


BUT if you are receiving no traffic every other day then you should inspect your campaign settings and failing that speak with AdWords support.


Additionally, have you made bid adjustments according to the day of the week? 



Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’