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my ads has stopped getting clicked while on

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

While my ads is still on, it seems no longer to appear on search results and getting clicked. What may have caused this? thanks

Re: my ads has stopped getting clicked while on

Top Contributor Alumni
# 2
Top Contributor Alumni

Hello Jim,

 

Seems to me like a simple problem with your quality score/ad rank from the first glance. Due to low quality score (which, is tightly connected with keywords you use, texts of your ads and your landing page content), after some time ads receive much fewer impressions and, of course, clicks. Moreover, they tend to lose positions in search results. You'll find a bit more about quality score and ways of improving it here.

 

If that's the case, you should go through your adwords campaigns, think about ways of improving the connection between ad texts, keywords and landing pages.