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multiple keyword matches in ad group?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

Hi,

I was told by an Adwords specialist that you don't want keywords within the same ad group to match to the same search query because they will end up "competing" with each other and will raise the bid price. Is this correct?

 

For example, let's say the search query is "private tutoring", and I have 3 keywords in the ad group:

tutoring

[private tutoring]

+private +tutoring

 

The search query "private tutoring" would match all three of these keywords, so would this cause competition?

 

I apologize if this is a really basic question, I am new to Adwords.

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Eugene A
September 2016

multiple keyword matches in ad group?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Eugene,

 

If search query is "private tutoring" the adwords system will match this query with the exact match of your keyword i.e [private tutoring] and will not create competition among themselves.

 

Suppose if query is " i want private tutoring" , then it will match with broad match keyword i.e +private +tutoring and again no competition among each keyword.

 

Hope this will help. Let me know if you have more questions.

 

Regards,

Manish

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Eugene A
September 2016

multiple keyword matches in ad group?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Eugene,

 

If search query is "private tutoring" the adwords system will match this query with the exact match of your keyword i.e [private tutoring] and will not create competition among themselves.

 

Suppose if query is " i want private tutoring" , then it will match with broad match keyword i.e +private +tutoring and again no competition among each keyword.

 

Hope this will help. Let me know if you have more questions.

 

Regards,

Manish

 

multiple keyword matches in ad group?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Manish,

Thank you for your quick reply. I have a few follow up questions to what you said if you don't mind.

 

With the search query "private tutoring" and now only a single keyword in the ad group:

+private +tutoring (broad match modifier)

Will this still match the search query?

 

Also, with the search query "private tutoring" and only a single keyword in the ad group:

tutoring (broad match)

Will this still match the search query?

 

Thank you.

 

multiple keyword matches in ad group?

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Hi Eugene,

 

Here are the answers

 

With the search query "private tutoring" and now only a single keyword in the ad group:
+private +tutoring (broad match modifier)
Will this still match the search query?


If your exact match keyword is paused or its ad rank is low than of Broad match keyword, it will match your BMM +private +tutoring, on other side, who ever wins the auction based on AD Rank, the query will be mapped to that keyword

 


Also, with the search query "private tutoring" and only a single keyword in the ad group:
tutoring (broad match)
Will this still match the search query?

This keyword will also match the search query, but other keywords closely related to search term will have better Ad Rank so chances of matching search query with this keyword is less.

Ultimately all will come to Ad Rank, the keyword having better Ad Rank will be triggered by search term .

Let me know if you have still more questions.

 

Regards,

Manish

 

multiple keyword matches in ad group?

[ Edited ]
Top Contributor
# 5
Top Contributor

Hi Manish,

 

- With the search query "private tutoring" and now only a single keyword in the ad group: +private +tutoring (broad match modifier) Will this still match the search query?

 It will.

 

- Also, with the search query "private tutoring" and only a single keyword in the ad group: tutoring (broad match) Will this still match the search query?

Not sure, however, chances are it will. Depends on Google's historical stats.

 

Regarding the query in your original question where 3 keywords within an ad group match the same search term: In such situations the AdWords system uses a set of preferences to determine which of your keywords to use. They are set out thoroughly on the help page linked-to below:

 

***   How similar keywords match to search terms   ***

https://support.google.com/adwords/answer/2756257?hl=en

 

Best,

Lakatos

multiple keyword matches in ad group?

Badged Google Partner
# 6
Badged Google Partner

Why think, when you can know. Smiley Happy Run your search terms report, and make sure to enable the keyword column. Now you will be able to know for certain which KW is matching for which query, which KW's have the best performance for each query, and whether or not you need to all those different variations in the same adgroup, or include them at all.

 

Tom

Re: multiple keyword matches in ad group?

[ Edited ]
Top Contributor
# 7
Top Contributor

"Why think, when you can know."

 

It's not the first time I read this awesome slogan, copyright @tomhalejr. Honestly, I do like it very much because - though concise - it expresses so much and is so much relevant to quite a number of scenarios Adwords managers face. That's more than knowledge, that's wisdom.

 

Well, honestly, just wanted stop the clock for a quick moment and shout out for @tomhalejr ... Smiley Happy

 

Best,

Lakatos