modified Broad Match: How Broad?
Re: modified Broad Match: How Broad?
broad match modifier the query must include the keyword or its close variants. (Plurals, male/ female., gerund... etc...). In broad match modifier synonyms are NOT considered a close variant
>>"Modified broad match lets you specify that certain broad match keyword terms, or their close variants, must appear to trigger your ad. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (such as "floor" and "flooring"). Variants don't include synonyms or related searches
So in your example any query with "lawyer" will NOT to be matched to the keyword.
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