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modified Broad Match: How Broad?

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# 1
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Would "+personal  +injury + attorney" also pull in:

personal injury attorneys

personal injury lawyer

personal injury lawyers

serious injury attorney

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Stanley D
September 2016

Re: modified Broad Match: How Broad?

Top Contributor
# 2
Top Contributor

@Stanley D

broad match modifier  the query must include the keyword  or its close variants. (Plurals, male/ female., gerund... etc...). In broad match modifier synonyms are NOT considered a close variant
>>"Modified broad match lets you specify that certain broad match keyword terms, or their close variants, must appear to trigger your ad. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (such as "floor" and "flooring"). Variants don't include synonyms or related searches

 

So in your example any query with  "lawyer" will NOT to be matched to the keyword.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Stanley D
September 2016

Re: modified Broad Match: How Broad?

Top Contributor
# 2
Top Contributor

@Stanley D

broad match modifier  the query must include the keyword  or its close variants. (Plurals, male/ female., gerund... etc...). In broad match modifier synonyms are NOT considered a close variant
>>"Modified broad match lets you specify that certain broad match keyword terms, or their close variants, must appear to trigger your ad. Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (such as "floor" and "flooring"). Variants don't include synonyms or related searches

 

So in your example any query with  "lawyer" will NOT to be matched to the keyword.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’