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{lpurlpath} and {Uneskapedlpurl} value track parameters.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Please explain me how to use {lpurlpath} and {Uneskapedlpurl} value track parameters. I am a bit confused after reading the article on Google support page.

1 Expert replyverified_user

Re: {lpurlpath} and {Uneskapedlpurl} value track parameters.

Top Contributor
# 2
Top Contributor
Hi Saurabh D,

These are used in dynamic ads.

{unescapedurl} is used for the destination. This sets the destination to the URL of the landing page. This is the default. Special characters will be URL encoded.

{escapedurl} This is used to tack your destination URL onto the URL of a tracking pages.

{lpurlpath} This is the path part of the destination URL, everything after the domain name. You can also use this method to track traffic.

I found this article on it: https://developers.google.com/adwords/api/docs/reference/v201302/AdGroupAdService.DynamicSearchAd

This is the API Reference page, but should be able to help clear things up a little b it for you.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords