low search volume keywords affect on campaign performance
Re: low search volume keywords affect on campaign performance
Keywords with LSV (Low Search Volume) cannot be controlled directly. That's because these keywords doesn't have enough searches and till the time Google finds out that more often people are using those words to search online, your ads won't show up for those particular terms.
So you have couple of options:-
1. Wait until AdWords start showing ads for those keywords.
2. Look for some different variation of keywords that have high search count so that your ad can be shown for those competitive terms.
Find more details here:- https://support.google.com/adwords/answer/2616014?hl=en