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lost IS (budget) but only using small amount of budget

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For the last 7 day period, most of my campaigns have a Search lost IS (budget) of anywhere from 5% to 35%. The problem is those campaigns have run from 1% to 22% of their daily budget. None of them are running higher than 22% of the daily budget. What's going on? How could I possibly be missing impressions?

Re: lost IS (budget) but only using small amount of budget

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
Hi squeebo,

Can you share what were the recent changes you made to your adwords account?