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locations targeting for internet business

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have a travel booking company/timeshare company.  We want to target people that want to come to Pigeon Forge and Gatlinburg, TN.  However, we do not want to target people that live in Pigeon Forge and Gatlinburg.  How should I target my location?

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Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: locations targeting for internet business

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

To achieve the goal of avoiding visitors from those 2 locations , you can use the "exclude" feature in the location targeting of a campaign. Besides this exclusion you should also pick Locations as targeting , from places which you can anticipate that visitors could be interested in traveling.

 

One way of trying to show your ads to people interested in traveling to those locations is o use the location names in the keywords , such as "hotel booking in Gatlinburg".