AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2K members online now
2K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

legacy to Enhanced Campaign

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

what is the difference between legacy and enhanced campaigns..?

1 Expert replyverified_user

Re: legacy to Enhanced Campaign

Top Contributor
# 2
Top Contributor
Legacy are the old campaign structure, enhanced is the current structure.

You cannot develop a legacy campaign any more and all your legacy campaigns have been (or soon will be) upgraded automatically to enhanced campaigns.

It is highly recommended that, if you still have any legacy campaigns, that you upgrade them yourself rather than just letting the system do it for you as there are settings, such a device bid adjustment, that you would probably want to ensure was configured correctly for your campaigns.