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landing pages

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

I was wondering can we have different landing pages for different states ,like I am promoting IIHMR University.
What should be my strategy to have a landing page only or to have landing pages according to states in india?

 

 

1 Expert replyverified_user

Re: landing pages

Top Contributor
# 2
Top Contributor

Hi Anil,

 

A/B testing is often a common practice in Paid campaigns in terms of ad copies and landing pages. But again it really depends upon your services and how you are structuring your account. In case you aim to offer state level different schemes for the users, it is good to have separate landing page. It again depend upon the scenario whether you are doing state level targeting and creating different campaigns in your account or not.

 

You could also create different variation of pages and show to the users using Content Experiments. More details are here:- https://support.google.com/analytics/answer/1745147?hl=en&ref_topic=1745207&rd=1

 

Pankaj

Re: landing pages

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi thanks a lot for taking time to reply