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landing page QS

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

 

Does anybody knows whether the site size influence landing page QS? For instance, I have a single landing page website, does Google decrease QS compare to multi-page web-site?

 

In my case I have a pretty good high-speed single landing page but Google Adwords evaluates it as below average. However, if I use the same ad copy and keywords for multi-page site it works pretty well.

1 Expert replyverified_user

Re: landing page QS

Top Contributor
# 2
Top Contributor

In terms of Adwords: Google evaluates  / analyzes only the landing page -that is the page on which the user "lands"
Having said that, I would first focus efforts on improving CTR (the dominant component of QS) and only after that, allocate time and money to optimize landing pages

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: landing page QS

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Tnx. I agree but CTR is above average as well as ad copy quality, but without landing page QS can not go higher than 6/10

Re: landing page QS

Top Contributor
# 4
Top Contributor

Well... Since QS is relative to other advertisers, there are verticals in which it is hard to achieve a CTR which is high above the average.
How are your conversions: high conversion rate is an indication to a good landing page.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: landing page QS

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Conversion rate is high as well, therefore, this situation seems strange. I am going to make experiments with other projects as well.