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keywords

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# 1
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how does the plural or singular version of a word help or hurt your keyword searches

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Re: keywords

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# 2
Top Contributor

Hi Rick789,

 

Welcome to the community...!

 

The performance of singular vs plural of a keyword was always a subject of debate in adwords forums.

 

Please go through the earlier thread below, which has some wonderful views on this.

 

https://www.en.adwords-community.com/t5/Improve-results/Plural-and-singular-variations/td-p/5392

 

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