Hi, when i started my adwords campaign my quality score was between 7-8 except when i added suggestions from google which they scored at 10, unfortunately the quality score has now dropped to between 4-6. What can i do to improve things? Would it be better to reduce the amount of keywords so the budget could be more or does it not work that way?
Note, that quality score measures by keyword, so, erducing the amount wont necessarily help, but dividing the keywords and putting them in more tailored adgroups may help you at large.
Also, make sure that the ad title is helpful to the user searching for the Keyword, since more general keywords may often see lower QS.
Keep improving and things will improve.
The inital QS - be it high or low - is rarely the settling point. It's assigned on a keyword-by-keyword basis. If you aren't already, keep your keywords in smaller Adgroups (10-15 terms per Adgroup) and a single theme for the keywords in each Adgroup. Look at the relevance of the Ad copy to each low-scoring keyword and the relevance of the landing page to each keyword.
Re: keywords initial QS
The initial QS you are granted is based on other advertises' QS for this KW. (Actually, to be precise, based on the specific match type QS of the KW,)
When you reach 1000 impressions your campaign CTR (for each KW) starts to "kick in, and the QS is based on your actual campaign performance - mainly CTR.
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Some good ideas from the Community there, thanks!
To add to the replies, when you add a new keyword to your account it is given the industry average quality score. It is then up to your individual performance to increase the quality score for your account.
It is a good idea to have around 20/30 keywords in tightly themed ad groups to ensure relevancy. Please see this article for more information about structuring your account.
I hope this helps!
Re: keywords[ Edited ]
October 2012 - last edited October 2012
Rachel, Can you also explain to me how the more and more commonly seen 2/10 at start ups, can be the industral average.
(especially since QS is supposed to be relative too, it would be more logic to be around 4-6
Re: keywords[ Edited ]
Hope this one does help.