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keywords optimization

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# 1
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Hi Every One,

I have quary, If i am using the three match type of the keywords into same adgroup (Broad, Exact And Phrase Match) Does it make any effect on my campaing perfomance & how the Google will find the which keywords match type will  trgger mostaly and why?


Let Example :-

Flights to Manila

"Flights to manila"

[Flights To Manila]



Rishi Acharya


1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Rishi A
September 2015

Re: keywords optimization

Top Contributor
# 2
Top Contributor

Hello Rishi,


I would suggest you to read this help center article explaining in detail how similar keywords are matched with the search terms:


This would give you more insight on what type of keyword matching you should consider.