keyword[ Edited ]
November 2013 - last edited December 2013
i have keyword "Red Carpet" in adgroup. i am getting searches for keyword : red carpets
is it advisable to put this keyword into my list, or should i ignore it , because as google take care of : Include plurals, misspellings, and other close variants.
Re: keyword[ Edited ]
November 2013 - last edited November 2013
By default search campaigns have "close variants" enabled so the plural of one word will be matched. However I like to keep both versions separate as they are two keywords and usually the plurals are profitable and singulars are not so you could save money by pausing the singular version keyword later after testing, and adding the singular as negative keyword.
Drawing a conclusion can't be done after 20 searches. It is too little data .
First I would wait to see at least 100 clicks or more for each of the plural/singular or at least the number of clicks that bring 20 conversions for a keyword.
Then I would choose if the plural variant is more profitable or if they are both the same.
To decide if the plural or singular of a keyword is better, use the custom column values for Cost / Conv. 1 per click or Cost / Conv many-per-click or if you have defined each conversion with a different value, just at Conv value / Cost.
if you r confused which to choose between "servo stabilizer" & "servo stabilizers". Just add both keywords in exact match in adgroup there is no harm in doing this. See the performance for time being and decide by yourself what to do.
If you get me!
So look beyond adwords, work out what adwords is doing for your business. Then those people who are buying, ask them what they think, why they need what you sell (you can do this with your usual customers too!) The point is to make sure that these people SEE your advertisement and are encouraged to click it because it's the answer to their pressing needs.
That's when traffic refinements really turn profits.