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is it much better to partner bbm with exact match or phrase match?

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# 1
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1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Sheryl J
September 2015

Re: is it much better to partner bbm with exact match or phrase match?

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# 2
Top Contributor
Hello;
The common practice is to use all there: BMM, "phrase match" and "exact match", and to bid the highest on "exact match", the lowest on BMM (and "phrase match" between the two)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: is it much better to partner bbm with exact match or phrase match?

Top Contributor
# 2
Top Contributor
Hello;
The common practice is to use all there: BMM, "phrase match" and "exact match", and to bid the highest on "exact match", the lowest on BMM (and "phrase match" between the two)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’