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is it much better to partner bbm with exact match or phrase match?

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# 1
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Accepted by topic author Sheryl J
September 2015

Re: is it much better to partner bbm with exact match or phrase match?

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# 2
Top Contributor
Hello;
The common practice is to use all there: BMM, "phrase match" and "exact match", and to bid the highest on "exact match", the lowest on BMM (and "phrase match" between the two)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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