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is (are) there any free tools offered by google to better control kw bid for maintaining postion

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
 
1 Expert replyverified_user

is (are) there any free tools offered by google to better control kw bid for maintaining postion

Rising Star
# 2
Rising Star

Google tools that are better than Google tools?

 

For maintaining ad position, I use a pair of automated rules for keywords - one that reduces the bid if it goes above a certain position, and one that raises the bid if the position is too low.

 

Be aware that for broad and phrase keywords you should look at a period longer than one day it they only get 1 or 2 clicks per day. Their positions are more variable and you should be looking at more clicks to get a fair average.

 

 

is (are) there any free tools offered by google to better control kw bid for maintaining postion

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi,

 

I think if you focus on your relevant AD, Keywords Matched Types, Bid Strategy, Target Audiences etc. then you can maintain the postion.

 

Here are some tips:

 

1. Research Keywords with High Commercial Intent

2. Carefully Design Your Landing Page to be Highly Relevant

3. Tighten-Up Your AdGroups to Increase Relevance

4. Develop A Diversity of Landing Pages

5. Make Sure You’ve Checked The ‘Auto Tagging’

6. Make sure that your ad rotation is set to “Rotate Indefinitely”

 

Hope this will help.

 

Thanks,

Aslam