Re: improve my roi[ Edited ]
June 2012 - last edited June 2012
This is a little challenging without more information but I'll give it a shot. Account Optimization is ultimately what you are looking for here.
Here are a few ideas for you, assuming you have conversion tracking in place (if you don't, I'd be very curious how you are calculating ROI):
Location Settings - Make sure you are only serving ads to the users you can service. You can review Geographic dimensions reports to see where your users are coming from.
Keyword Relevance - Review keyword lists for non-performing terms and pause them. Review 'Search Terms' reports for well performing terms to add to your campaigns and also look for new negative terms to add in as well. Your focus here on keywords is to eliminate irrelevant impressions which lead to irrelevant clicks, which cost money.
Ads - Review ads for performance and try to improve ad copy and variations that will entice more relevant clicks.
Landing Page(s) - Experiment with new, more enticing copy and language on your landing pages. The more you can do once you get the user to your landing page, the better off you'll be.
Explore Ad Extensions - It has been proven that Ad Extensions greatly improve performance, take a look at the options and see if any make sense for your campaigns.
These are just a few ideas, there are many that you could try. The overall goal should be to limit the irrelevant impressions and clicks while making the most out of the clicks that you do receive.
Here is a neat Account Review flow chart that you may find useful too.
Hope this helps!
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