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how to find long tail searches

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am trying to find long tail searches but I am unsure of how to do this

1 Expert replyverified_user

Re: how to find long tail searches

Top Contributor
# 2
Top Contributor

Hi Laura,

 

Basically you could try this using keyword planner and see how many long term keywords you could find which have potential competition and can be targeted with ease.

 

Here are the steps that can followed to use the Keyword Planner: https://support.google.com/adwords/answer/2999770?hl=en&vid=1-635761813309279261-3833650337

 

You could also use Google Trends and see what all new terms are in trend and based on those terms, you could create a strategy of finding long term keywords. Google Trends can be explored here: https://www.google.com/trends

 

I hope this helps!

Pankaj

Re: how to find long tail searches

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hi Laura,

There is a quite a few paid tools out there that claim to do long tail keyword research but in my experience it has always been too niche to give me any data. I tend to stick with the Google keyword planner and find some broad search terms and then try to build up on these terms. For example, I have a security company as a client and I pulled out the keyword 'alarm response' and added to that to make it into "alarm response services in Doncaster" and "alarm response services Doncaster" and I added these terms as phrase match. I find the best way is to brainstorm long tail with the use of the keywords you get from the keyword planner as a starting point.

The keyword planner tends to like commercial terms and hides certain data which can make it a little bit difficult sometimes but it's a good way to give you some ideas to create long tail terms, this video explains Keyword research quite well - https://moz.com/blog/cant-do-keyword-research-like-its-2010-whiteboard-friday