AdWords
1.8K members online now
1.8K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

how to exclude all games websites?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

I have a campaign running in the GDN,

 

but I see my ads showing in many games sites,

 

with much higher CTR than the normal GDN CTR (like 100%, 20%, or even 3%)

 

 

 

I excluded all the games website I recognized, 

 

but since exclude is limited to 10,000 website,

 

I am looking for a way to prevent my ads from showing in such websites.

 

 

 

Please advise

 

1 Expert replyverified_user

Re: how to exclude all games websites?

Top Contributor
# 2
Top Contributor

Hello Yaniv,

 

You can exclude the categories as well so that Google doesn't pick any irrelevant category and show your ads.

 

https://support.google.com/adwords/answer/2454012

 

I would also say that you should review your keywords if you are using contextual targeting and using the keywords in GDN to target ads. There might be any keyword which is triggering the ads in gaming sites. You can check the keywords status and then optimize further.

 

Hope that helps!

Pankaj

Re: how to exclude all games websites?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Pankaj,

Thank you for your reply.
I exclude the games from the topics,
and I hope it will do the job.

Time will tell.

Best regards,

Re: how to exclude all games websites?

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Also try to exclude keywords related to "game" "games" as Pankaj suggested. If they appear on the page, it must be a page related to gaming.