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how to determine best keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've used Keyword Planner but I'm not clear on which words offer the best bang for the buck.  Does anyone have some suggestions?  They data I've downloaded to Excel seems confusing, as does the website.

 

Thanks

 

Bill

Re: how to determine best keywords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Choose several that are entirely different - and let 'em loose! You'll be surprised by which ones are your market's favourites, and with that you can march ahead with aligning your landing page to the favourite ones, and streamlining everything else to the things you've learned.