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how many ways to improve call's on adwords

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# 1
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i need to improve quality score and calls decreasing budget need tutorial

how many ways to improve call's on adwords

[ Edited ]
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# 2
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Phone calls from a campaign are conversion events -- along with form fills, text messages and other actions they are the goal of most AdWords search campaigns. The volume of calls is influenced by the quality of your campaign, ads, and landing page along with various external factors such as the competitiveness of your market, competition, geo-targeting, seasonality, behavior of site visitors, etc. It falls under the broad topic of "conversion rate optimization" which you can find tutorials for on YouTube, and the web - both from Google, and 3rd parties such as landing page hosting providers. 

 

Quality score measures the quality of your (keyword)+(ad text)+(landing page) and it's relevance to users, which includes the click-through rate.  You need a highly structured campaign with small ad groups to reach high quality scores in most campaigns.  And many keywords just don't get enough clicks to reach high quality score status. 

 

Many AdWords users obsess over quality scores.  While all "best practices" recommended by Google should be followed in order to maximize your quality scores, it needn't be the central focus of your campaigns.  It is better to focus on conversion rates, and cost per conversion (or action - CPA).  That measures the ultimate marketing result of your campaign. 


Quality scores are now heavily influenced by the use of ad extensions and their performance, so campaigns should be taking advantage of those readily available enhancements. 

 

Google does not publish the full quality score algorithm because it would lead to manipulation, thereby diluting their usefulness. 

 

Here is some educational/tutorial material from Google:

 

https://support.google.com/adwords/answer/6167123?utm_source=best_practice&utm_medium=ha&utm_campaig...

 

hth