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how is the top ad spot on a google search determined?

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# 1
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until last week my ad was always #1 on a search w/ my specific keywords...now i'm sometimes 2nd but mostly on the side banner. how do i get back to the top 2 results?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: how is the top ad spot on a google search determined?

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# 2
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Hi Henrik O,

 

Welcome to the community.

 

Your ad Position is determind by a formula called Ad Rank that gives your ad a score based on your bid and your Quality Score.

 

                   AD Rank = Max. CPC x Quality Score.

 

The ad with the highest Ad Rank appears in the first eligible position on the search results page and so on.

 

Your Ad Rank is recalculated each time your ad is eligible to appear, so your ad position can fluctuate each time depending on your competition at that moment.

 

Find More Help Here AD POSITION.

 

Thanks,